Case Study - https://www.groovejones.com/modelo_ufc_fighting_spirit/
Constellation Brands elevates the beer category with quality, high-end beers that meet the consumers’ evolving preferences. One of their great beer brands is Modelo Especial. Modelo Especial is a beer born with the Fighting Spirit since 1925. And one of their key partnerships to bring the Fighting Spirit to life is the Ultimate Fighting Championships (UFC).

Case Study - https://www.groovejones.com/modelo_ufc_fighting_spirit/