Full case study - https://www.groovejones.com/fx-american-horror-story-fearless

Welcome to the nightmare world of American Horror Story. This year, FX Networks launched a VR experience at Comic-Con San Diego to tease up the latest season of the horror franchise. Fans of the show got the chance to step into the AHS world with the HTC Vive.

IGN Called This the Most “Terrifying” VR at Comic-Con. It was so successful that it generated 200,000,000 social posts at the event.