Full case study - https://www.groovejones.com/fx_ahs_comic-con

Comic-Con San Diego is the largest convention of its kind in the world, with nearly 400,000 people attending. FX Networks’ goal with its “American Horror Story” activation at San Diego Comic-Con was to scare and excite the series’ fans without revealing spoilers of the upcoming season. What materialized was a mysterious sneak peek of what was to come, fueled by an augmented reality-enabled tour of the “American Horror Story Eccentricities Collection.”