Full case study - https://www.groovejones.com/nba-dallas-mavericks-web-ar-mural-featuring-kristaps-porzingis

Fans who discover the mural on the corner of Lamar and Elm in downtown Dallas have three chances to make the shot. With the tap on their screen, they throw the basketball high into the air toward the 5-story-tall building. Kristaps then reaches out to block the shot. The AR experience is used to engage with fans in a unique experience and help spread the word about the Dallas Mavericks program to stop childhood hunger in the DFW area. The Mavericks Foundation is making a $500 donation for every blocked shot that Kristaps Porzingis makes this season to area food banks in the DFW area.