VMLY&R Commerce worked with Groove Jones to create an innovative augmented reality (AR) experience for their client, General Mills, a prominent food manufacturer known for its iconic Monster Cereal lineup. For the past 35 years, the General Mills monster group has consisted of three characters: Count Chocula, Franken Berry and Boo Berry. This effort aimed to introduce Carmella Creeper, an undead DJ, as the first female character in the lineup, using an AR DJ game to engage consumers in an interactive and immersive way.