By scanning a QR code near the mural, visitors unlock an AR experience where animated butterflies emerge, fluttering alongside them as they explore the tunnel near the Northeast parking garage. Designed for seamless accessibility, the AR activation works
Full case study - https://www.groovejones.com/ar-mural-dallas-arboretum
Dallas-based artist Alli Koch of Alli K Design, known for her floral mural work found across the U.S., partnered with Groove Jones to create an immersive augmented reality (AR) experience at the Dallas Arboretum. Titled Blooming Pathway, the goal was to extend the impact of the mural beyond static visuals, transforming it into an interactive, digital experience that engages visitors while maintaining the integrity of the original artwork.
